The SCTEM logo is provided for use in official correspondence, for use with media companies, and to be imprinted on conference materials and giveaways. Each file type is listed with it’s appropriate usage.
Be sure to choose the right file type based on applicaction and use.
Raster images are constructed by a series of pixels, or individual blocks, to form an image. JPEG, GIF, and PNG are all raster image extensions. Every photo you find online or in print is a raster image. Pixels have a defined proportion based on their resolution (high or low), and when the pixels are stretched to fill space they were not originally intended to fit, they become distorted, resulting in blurry or unclear images.
In order to retain pixel quality, you cannot resize raster images without compromising their resolution. As a result, it is important to remember to save raster files at the exact dimensions needed for the application.
What are Vector Images?
Vector images are far more flexible. They are constructed using proportional formulas rather than pixels. EPS, AI and PDF are perfect for creating graphics that require frequent resizing. Your logo and brand graphics should have been created as a vector, and you should always have a master file on hand. The real beauty of vectors lies in their ability to be sized as small as a postage stamp, or large enough to fit on an 18-wheeler!
If you’re not sure whether you have a vector version of your logo, here’s a little trick for you: Call the company that printed your business cards or the vendor that embroidered your logo on a shirt. Often they’ll have a vector file of your logo that they can send to you for your records.